Top 5 Beauty Retail Android Apps in Central America Q3 2023

Throughout the third quarter of 2023, the top beauty retail apps on the Android platform in Central America showcased varying performance metrics in terms of downloads and active users. Here’s a detailed look at how each app fared:

Chula - Belleza sin límites saw a fluctuating trend in weekly downloads, starting at 2.5K in late June and peaking at about 10.1K in early August before falling to 515 by the end of September. The app's weekly active users also mirrored this trend, starting at 14.3K and peaking at 20.9K in early August, then dipping to 10.5K towards the end of the quarter.

For SEPHORA, weekly downloads were relatively stable, ranging between 2.4K and 4.3K, with a slight peak in mid-July. Weekly active users followed a similar pattern, starting at 11.5K and peaking at 14.0K at the end of July, maintaining around 12K to 12.5K for most of the quarter.

Natura Latam experienced significant growth in weekly downloads, starting at 437 in late June and peaking at 5.2K by the end of September. The app's weekly active users also saw a steady increase, starting at 3.3K and reaching 11.2K by the end of the quarter.

Terramar Brands had a steady rise in weekly downloads, beginning at 2.3K in late June and peaking at 3.1K in early September before ending the quarter at 1.7K.

Lastly, Avon showed a consistent upward trend in weekly downloads, starting at 827 in late June and closing the quarter at 2.2K. Weekly active users also increased progressively, starting at 15.3K and reaching 18.5K by the end of September.

These insights are derived from Sensor Tower’s data. For more in-depth analysis and additional metrics, visit Sensor Tower.